Pipeline that compounds—not one-off campaigns.

Stack

Tools I use for B2B lead gen

Make, Zapier, n8n, and Clay for routing, enrichment, and handoffs—paired with clear ICP and funnel metrics.

• ICP clarity & messaging

  Sharpen who you sell to, what you promise, and how you show up across site, outbound, and content.

• Lead-gen workflows

  Make, Zapier, n8n, and Clay—capture, enrich, route, and notify so no lead sits in a spreadsheet.

• Conversion diagnostics

  Landing pages, forms, and funnel steps—find where qualified traffic drops and fix the leak.

• Pipeline & CRM hygiene

  Stages, definitions, and dashboards so sales sees real pipeline, not noise.

• Outbound + inbound alignment

  Sequences, offers, and handoffs so marketing and sales pull in the same direction.

• What is B2B lead generation in practice?

  It’s the full path from defining your ideal customer (ICP) to capturing intent—through outbound, inbound, events, or partners—and moving leads into a qualified pipeline. I help with messaging, workflows, tooling, and diagnostics so volume and quality improve together.

• Do you only work with automation tools?

  No. Automation (Make, Zapier, n8n, Clay) is one lever. I also work on ICP, offers, landing pages, CRM structure, and how sales and marketing hand off leads. Tools support the system; they don’t replace strategy.

• How do we know if the funnel is working?

  We define success metrics upfront—MQL/SQL definitions, conversion by stage, cost per qualified lead—and build lightweight reporting so you can see what’s moving weekly, not only at quarter-end.